(draft) Planning memo for Q3

What we are focusing on this quarter:
- Growing the onboarding funnel: a guided checklist for new users, with completion tracked every week.
- Getting the mobile beta into the hands of our first 200 customers before August ends.
- Cutting the support backlog by a fifth, mainly by turning the ten most common questions into help-center articles.

Progress updates happen at the Monday meeting; any budget ask needs finance sign-off before the first of September.
